Brand
Main Logo
Feedzai Logo is used in above-the-line marketing materials and on our products. Our Logo is the combination of our Wordmark with our Arrow-Icon. The Feedzai Logo is the most recognizable asset of the Feedzai brand and works at large and small scales.
Safety Margin
The safe zone for the logo is the size of the “e” in “Feedzai.” This is the minimum amount of space needed between the logo and other elements on the page (such as margins, other logos, imagery, etc.).
Smallest Allowable Size
The logo should never be displayed smaller than: 25.4mm or 0.9722’’ for print and 70px for digital applications
Main Logo with Lockup
“More trust. Less crime.” is currently the only approved lockup with the Feedzai logo. The “M” in “More” should be aligned with the left side of the first “e” in Feedzai, and should end with the “.” after “crime” being aligned with the “a” in Feedzai as seen here.
Logo Color Variations
The logo should always be one color. The blue logo pictured to the right is the main logo, and should be used as much as possible.
Co-Branding Guidelines
When co-branding, the Feedzai logo should always be used in conjunction with a similarly colored partner logo. For example, if the layout dictates that the partner logo should be white, the Feedzai logo should then also be white.
Logo Treatments to Avoid
Do not change the transparency of the logo
Do not use two colors
Do not distort the logo
Do not use drop shadows or any other effects
Do not use different colors
Do not outline logotype
Do not change our arrow with any other icon
Do not change the size or orientation of the arrow and logotype in relation to each other
Do not center the arrow, we don’t have vertical version of our logo
Do not rotate any part of the logo
Do not use gradients
Do not use the wordmark without the arrow
Page printed in March 21, 2025. Plase see https://www.feedzai.com/brand for the latest version.